Digital ravings of an analog girl

         Shoes and the meaning of life.

Archive for June, 2009

June 24, 2009

Karma and the Greek girl

Karma.  Not a word I use often. Frankly, it doesn’t suit my image.  People think of me as analytical, lucid, practical and considered.  (OK, maybe ‘considered’ is stretching it a bit)  I’m much more likely to use words like ‘consequences’, ‘payback’ and ‘return on investment’ than ‘Karma’.  But dammit, those words are limited by time, space and area […]

June 22, 2009

The Rainbow Gods Have Spoken

This weekend while driving home from town I spotted the most gorgeous rainbow (tried to take a pic with my phone, messed it up, and also almost messed up a cyclist in the process – so sorry, no photo).  One end of it was planted firmly on the big yellow mansion in Mapuia which used to […]

June 11, 2009

Digital media and the Obama campaign

This morning’s keynote session at ad-Tech Asia was given by Scott Goodstein, External Online Director on the Obama presidential campaign.  Scott and his team looked after all the online channels that were outside of With perfect hindsight, of course we know that this campaign was a huge success.  However, when the campaign began, before […]

The social media analogy

A useful analogy from the ‘Leveraging Social Media’ session at ad-Tech Asia.  Compares social media channels to areas of interaction in the real world: Your Living Room – Facebook Your Bedroom – Friendster The Nightclub/Bar – Myspace The Boardroom – Linkdn

June 10, 2009

Take care of your pussy…

Filed under: Ad-Tech Asia @ 6:48 pm
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Well, I feel a little bad classifying this under ad-Tech.  The truth is I saw this poster in the mall adjoining the convention centre last night.  Of course, it caught my attention.  This campaign is a masterful piece of marketing.  Why is this some of the best advertising I’ve seen all year?  Firstly, the obvious – […]

Engaging with Youth

Filed under: Ad-Tech Asia @ 4:26 am
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I’ve just attended the ‘Engaging with Youth’ panel discussion at ad-Tech Singapore.  Five bright young things (BYTs), aged between 19 and 21 sat at a raised table and addressed an audience of 300 about how they communicate, socialise, shop, live – all online using social media.  None of them were fazed by the large crowd […]

June 9, 2009

Shoe Month – the stats

Filed under: Shoe Month @ 1:07 am
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Well, shoe month is over and it was a HUGE SUCCESS!!!!  Nah… not really.  That’s just marketing hyperbole (i.e. lying).  The month was sporadically interesting.  I connected with some great people, and a much larger number of fuckwits.  I wore all my shoes.  Did not acquire any new footwear.  I got 3 pedicures to keep up appearances. […]

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