Digital ravings of an analog girl

         Shoes and the meaning of life.

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June 11, 2009

Digital media and the Obama campaign

This morning’s keynote session at ad-Tech Asia was given by Scott Goodstein, External Online Director on the Obama presidential campaign.  Scott and his team looked after all the online channels that were outside of With perfect hindsight, of course we know that this campaign was a huge success.  However, when the campaign began, before […]

June 10, 2009

Engaging with Youth

Filed under: Ad-Tech Asia @ 4:26 am
Tags: , , , ,

I’ve just attended the ‘Engaging with Youth’ panel discussion at ad-Tech Singapore.  Five bright young things (BYTs), aged between 19 and 21 sat at a raised table and addressed an audience of 300 about how they communicate, socialise, shop, live – all online using social media.  None of them were fazed by the large crowd […]

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