This morning’s keynote session at ad-Tech Asia was given by Scott Goodstein, External Online Director on the Obama presidential campaign. Scott and his team looked after all the online channels that were outside of www.barackobama.com. With perfect hindsight, of course we know that this campaign was a huge success. However, when the campaign began, before […]
June 11, 2009
Digital media and the Obama campaign
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The social media analogy
A useful analogy from the ‘Leveraging Social Media’ session at ad-Tech Asia. Compares social media channels to areas of interaction in the real world: Your Living Room – Facebook Your Bedroom – Friendster The Nightclub/Bar – Myspace The Boardroom – Linkdn
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